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Playbook

SaaS

2024

Playbook had ads running — but no one knew what they were doing. Conversion actions were misfiring, performance data was unreliable, and there was no strategic testing in place. They weren’t scaling because they didn’t have a system.

Recognition

Client Name

Playbook.ai

Services

Google Ads

Rating

5 / 5.0

Problem

The real issue wasn’t the creative or the offer — it was visibility. Without proper conversion tracking or LTV modeling, there was no way to optimize spend or make confident growth decisions.

Solution & Experience

I started by cleaning up their backend: setting proper conversion actions, ensuring tracking was airtight, and defining customer LTV by cohort. From there, I rebuilt their Google and Meta account structures, set up a creative testing system for UGC, and began scaling spend based on validated ROAS benchmarks.

Final thoughts

Within three months, we increased revenue by 30%, scaled monthly ad spend to $110K, and kept cost per acquisition down at $10. Once they had the right infrastructure, growth followed fast.