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Viberg

E-Commerce

2023

Viberg is a heritage brand — but in 2023, they were just stepping into modern eCommerce. They needed to go from offline-first to digital-first, and they needed the kind of system that would actually drive performance — not just traffic.

Recognition

Client Name

Viberg

Services

Branding

Rating

5 / 5.0

Problem

There was no digital engine behind the brand. No paid structure, no landing pages, no CRO strategy, no retention flows. Beautiful products, strong reputation — but nothing in place to convert demand at scale.

Solution & Experience

I built and ran paid campaigns on Meta and Google. I designed and tested landing pages, led creative production (UGC and branded), and helped reshape their funnel with CRO best practices. I also introduced lifecycle email flows and redesigned key parts of the site to support conversion at every step.

Final thoughts

In the first year, we drove over $2M in eComm revenue — more than doubling YoY growth. Viberg went from being a high-end legacy brand to a modern, performance-ready online business.